Reference · open during any session
Eleven segments, and what each one sounds like before anyone calls it a project.
Use this the way you would use a map, not a brochure. Go to the market you actually sell into, read the cues, and find the person who owns the outcome. The proof column is deliberately honest about where we hold named work and where we hold capability.
Named proof on file
A real project with a name, a location and detail we can put in front of a client. Museum and culture, aquarium, sports, medical simulation, briefing centers, large public spaces, auditorium.
Capability, proof still thin
Work we are equipped for and have stated publicly, without a named case study in the current controlled set. Retail, corporate amenity, global enterprise deployments, command and control.
Why we say so
An Account Manager who repeats a proof point that turns out not to exist loses the account and stops calling us. A thin column is a content gap for XTG to fill, not a reason to overclaim.
CorporateRoughly 90% of what AVI-SPL does
Four corporate segments.
Verizon The Hub Innovation Lab, BostonBriefing centers and sales centers
Named proof on file"We fly our top customers here twice a year and I am not sure what they take away."
executive briefing centercustomer experience centerinnovation labdemo suitewelcome centercustomer journeywe bring people here
Who owns itMarketing, sales enablement, or an executive sponsor with a pipeline number. The budget is usually outside IT, which is why these opportunities are invisible from an IT relationship.
Measured onCustomer visits, pipeline influenced, deal velocity, win rate on visited accounts.
On fileVerizon The Hub Innovation Lab, Boston. 2022 LAVnch [Code] Out of this World Experience Award. EBDAA Innovation Hub, Emirates. 2024 AV Awards Corporate Project of the Year, including an XR-enabled immersive theatre and integrated LED and projection.
Watch forA briefing programme manager is often the real owner and often reports into marketing. Ask whether anyone runs the visit programme, not whether anyone owns the room.
Corporate amenity environmentCorporate amenity spaces
Capability, proof still thin"We are consolidating three offices and we need people to actually want to come in."
amenity floortown hallall hands spacelobbycafedestinationreturn to officeworkplace experience
Who owns itHR, workplace strategy, or real estate leadership. A consolidation or a lease event is the usual trigger and it comes with a real date.
Measured onAttraction and retention, occupancy and badge-in rates, cost per seat, employee sentiment.
On fileStated capability across immersive workplaces and experiential workplace transformation. No named case study in the current controlled set, so lead with the recognition cues and let XTG bring precedent to the call.
Watch forThe corporate real estate partner. Ask who the CRE partner is, who is project managing, who owns the building and who manages it. An eight-figure deal has been lost over exactly that gap.
Branded environmentRetail and branded environments
Capability, proof still thin"The new store concept has to feel like the brand, not like a shop."
flagshipstore conceptpop-upbrand experiencevisual merchandisingdwell timesocial momenttransparent OLED
Who owns itBrand, store concept and design, visual merchandising. Store operations executes but rarely decides.
Measured onTraffic, dwell time, brand lift, sales per square foot, and how much of it ends up on social.
On fileExperience-driven retail sits in our stated capability set. Older internal material name-drops retail brands without a supporting case study, so do not repeat those names as proof. Bring us one and it becomes the case study.
Watch forRetail rolls out. One store is a pilot for forty, which turns a modest first project into a programme. Ask how many sites early.
Multi-market programmeGlobal enterprise deployments
Capability, proof still thin"Every regional office is doing its own thing and none of them look like us."
global standardrolloutmulti-marketbrand governanceplaybookevery site the sameregional teams
Who owns itA global programme owner, brand governance, or global workplace. Your regional contact may be one of thirty stakeholders, and the decision sits somewhere else entirely.
Measured onConsistency across markets, time to open a site, total cost across the estate.
On fileAVI-SPL operates more than 70 offices worldwide with 24/7 global service operations, and has delivered single sites with 30 or more staff drawn from three continents. Multi-market experiential rollout is a capability claim rather than a named case study in the current set.
Watch forThis is the segment where being early is worth the most, because the standard gets written once and then everyone follows it for five years.
Culture and publicWhere our named proof is strongest
Four culture and public segments.
Museum of the Future, DubaiMuseum and culture
Named proof on file"We are two years into the capital campaign and reopening in 2029."
capital campaigndonorexhibit refreshreopeninginterpretive plancuratorvisitor journeyrotating exhibitsgallery
Who owns itThe director, the curator, the exhibit designer, and the development office raising the money. The AV manager is a stakeholder, not the buyer.
Measured onAttendance, donor confidence, whether the campaign hits its number, and whether the interpretation survives the technology.
On fileMuseum of the Future, Dubai. 66 displays, 41 projectors, 333 speakers and 81 media servers across five floors of a 320,000 square foot building, delivered in one year with more than 30 AVI-SPL staff from three continents. Mondo-dr Awards 2023 Winner, Museum. 2023 Inavation Award. Arte Museum, Las Vegas. 2024 LAVnch [Code] and 2024 DIZZIE Award. Lucas Museum of Narrative Art. Qasr Al Muwaiji. Edmonton Public Library.
Watch forTwo different institutions. Some want an environment that commands attention and anchors a campaign. Others want restraint, where technology dissolves into architecture and interpretation stays sovereign. Selling the first to the second loses the job.
SeaWorld Jewels of the Sea, San DiegoAquarium, zoo and attraction
Named proof on file"It is our first new animal exhibit in a long time and it has to be more than a walkthrough."
new exhibithabitatguest journeyqueueanimal welfareseasonalattendancethey linger
Who owns itCreative development, attractions, or the park's design group. Animal care has veto power on anything that affects the habitat.
Measured onAttendance, dwell time, whether guests queue for it, season pass renewals.
On fileSeaWorld Jewels of the Sea, San Diego. Three galleries with a layered soundscape, culminating in the Medusa Gallery with a curved floor to ceiling 360 degree digiLED ZEUS video wall, chosen because it is low heat and the jellyfish had to be protected. Q-SYS Core110 running audio zones and tank lighting. Opened March 2025. 2025 Commercial Integrator Award, Best Immersive Experience.
Watch forThe animal constraint is the design driver and it is a genuine differentiator. Heat, light spill, sound pressure and water are all live issues, and an integrator who raises them first is taken seriously.
TK Elevator North America HQ, AtlantaLarge public spaces
Named proof on file"The building should be a landmark, not just an address."
facadeatriumplazaplacemakingwayfindingcivicdistrictprojection mappingmedia architecture
Who owns itAn owner's representative, the developer, the architect, sometimes the city. Rarely a single buyer, and the technology budget is often inside a construction line.
Measured onFootfall, the civic story, lease value, whether the place gets photographed.
On fileTK Elevator North America HQ, Atlanta. LED mesh wrapping three sides of a 420 foot elevator test tower, 110 feet high across eight floors, more than 2.4 million pixels, one of the largest direct view LED installations in the world. 2022 LAVnch [Code] Honorable Mention. Edmonton Public Library. A 1,200 square foot interactive double-sided LED installation built for heavy public use.
Watch forStructural and weather engineering arrive early and matter more than the display. If the architect is not yet engaged on the technology, you are early in the best possible way.
David Geffen Hall, Wu Tsai Theater, New YorkAuditorium and performance
Named proof on file"The hall works acoustically and looks like 1978."
renovationhouse systemimmersive theatrelecture hallpresentation venueprojectionshow control
Who owns itThe venue's production or technical director, an acoustician, and whoever runs the capital project. In higher education, often a dean.
Measured onProgramming flexibility, rental revenue, artist and speaker satisfaction, how quickly the room turns over between uses.
On fileDavid Geffen Hall, Wu Tsai Theater, Lincoln Center. Complete AV renovation, distributed PA, LED wall systems and control integration. Mohamed Bin Zayed University of Artificial Intelligence, Abu Dhabi. An immersive presentation environment. EBDAA Innovation Hub XR-enabled immersive theatre.
Watch forAn acoustician usually arrives before you do and their word governs. Being useful to them is the fastest way into the project.
SpecialisedWhere a standard or a season sets the date
Three specialised segments.
Raymond James Stadium, TampaSports and entertainment
Named proof on file"Fan experience is the priority this cycle and the concourse is where we lose people."
fan experienceconcourseclub levelnaming rightssponsorship inventoryribbon boardesportshall of honorrenovation cycle
Who owns itA chief revenue officer, a fan experience lead, marketing, sometimes ownership directly. Sponsorship money often pays for it, which is a different budget cycle from capital and moves faster.
Measured onTicket yield, sponsorship inventory that can be sold, per-cap spend, fan sentiment.
On fileGEHA Field at Arrowhead Stadium. More than 600 Sony BRAVIA professional displays across suites and concourses. Camping World Stadium. 85 miles of cabling in a full infrastructure upgrade. UT Dallas Comets LANding. A 16,000 square foot esports and broadcast venue. University of Arizona. A centralized control room operating all applicable athletic facilities. Plus Raymond James, Camden Yards, Nissan Stadium, Steinbrenner Field and Eastern Michigan.
Watch forMost of our named venue work is audio, broadcast and display infrastructure. The story-led fan experience work is the newer lane, so position the portfolio as venue credibility and let XTG bring the experiential precedent.
Simulation and clinical educationMedical simulation
Named proof on file"We have to be able to record every scenario and debrief it properly."
sim labdebriefcaptureaccreditationstandardised patientskills labcontrol roomhealth sciences buildinglearner throughput
Who owns itThe simulation center director, a dean, or an accreditation lead. The date is driven by a standard somebody has to meet, which makes it one of the most reliable timelines in this list.
Measured onAccreditation, learner throughput, faculty time saved, and ultimately patient safety.
On fileThompson Rivers University Nursing and Population Health Building, designed, integrated, verified and commissioned with capture systems for debriefing and performance assessment. Miami Dade College, including a fully equipped ambulance simulation and a centralized control room. University of Michigan, 389 integration jobs since 2012. Reference institutions include Mayo Clinic, Harvard Medical School, NYU Langone, Moffitt Cancer Center and the University of Nebraska Medical Center.
Watch forMuch of this material dates from 2022 and the named contacts and figures need re-verifying before anything goes to a client. Use it as evidence that we do this work, not as a current reference list.
Centralised control roomCommand and control
Capability, proof still thin"When something goes wrong, everyone who needs to decide is in six different rooms."
operations centerEOCNOCSOCsituational awarenessvideo wall24/7redundancymission rehearsal
Who owns itAn operations director, emergency management, or security leadership. IT is genuinely central here, unlike most of this list.
Measured onUptime, time to decision, situational awareness, whether the room works at three in the morning.
On fileThe University of Arizona centralized control room and the Museum of the Future central control room with two managed services staff available 24/7 are the nearest named analogues. A dedicated emergency or network operations centre case study does not exist in the current controlled set.
Watch forThis segment sits close to standard AV and is often better served by the regional team alone. Bring us in when it is genuinely about human factors, decision-making under pressure, or an unusual physical environment.
Whatever segment you are in
The move is the same one.
Notice the cue. Ask two questions, one of them being whether anything is written down yet. Say the line. Book thirty minutes and send it to xtg@avispl.com.
Facilitator and XTG note
The four segments marked as thin are a content roadmap, not a weakness to hide. A named briefing center, a named corporate amenity project, a named retail environment and a named multi-market rollout would close the most common corporate objection in the room, and corporate is roughly ninety percent of what AVI-SPL does.
Award and project details here are drawn from the XTG Invitation to Awe deck, the Museum of the Future and SeaWorld case studies, the AVI-SPL Stadium and Arena showcase, the XTG Simulation Lookbook and the Museum and Culture overview. Verify names, awards and figures before anything goes to a client.